Working with Charleston County, South Carolina, we were asked to design a new brand identity for the Charleston County Public Library which comprises over twenty library locations. Bringing a team consisting of different backgrounds and expectation together allowed us to help create a unifying brief.
The logo was inspired by the unique colors of the natural landscape of Charleston County, the diversity of library locations and the wide array of library services offered.
This work was closely followed by brand implementation design guidance, and design of a comprehensive wayfinding scheme to be applied to their existing library locations and, working alongside a variety of architectural teams, to five new build locations. The new builds are currently in progress.